Are you a do-it-yourselfer when it comes to handling your own marketing campaign for the business? Where do you start? What’s the best way to target your audience? How do you set up ads for Facebook that are going to really work? It can become frustrating very fast and so many people end up throwing in the towel. In this episode, Christina Modesti from Mode Marketing Agency outlines simple steps to point you on the right track. As she explains, “you don’t win or lose in marketing and advertising, you win or learn.” Keep in mind that Cristina’s husband owns a shop so she does have a great perspective.