PODCAST: Zero Dollar Customers [RR 511]
Let’s face it, Zero Dollar Customers can have a huge effect on a shop’s productivity. It also affect’s ROIs and a whole lot more. Having the right strategy and careful building of customer databases can get you to understand the behavior of these customers to your advantage.
This episode grants you access to Tom Palermo’s arsenal of marketing experience in dealing with zero dollars. I am with Tom Palermo, a world class Master Technician and General Manager of Preferred Automotive Specialtien in Jenkintown, PA.
We will dove into the world of zero dollar customers within our industry. Understanding its effects and working on how to combat this zero dollar phenomenon.
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