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PODCAST: Can David Beat Goliath?
The Academy panel dives into the dichotomy of David and Goliath. David, quick nimble and did not perceive that he was an underdog. The panel considers that larger industry players can be Goliath-like … complacent, too structured, weighed down with rules and inflexible. It doesn’t mean that it is bad, but they say small and nimble is better than big and sluggish. They are quick to point out that we can learn a lot from Goliath’s as it pertains to systems and processes. Episode link: http://bit.ly/2lUlXCc
Ironically we did discuss that having a Goliath mentality may be good for a David. We talked about business models, being able to adapt to changes in the marketplace and consumers habits. A great example in the discussion was that Starbucks is a Goliath but they hire Davids. A very potent strategy for success. We also talk about customer loyalty and what we can learn from the Goliaths of the aftermarket.
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1 Reply
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I suppose that I represent a Goliath. We have twenty-five bays and 13 techs, one technical support expert, five service writers/support people and two cashiers/office workers and one Janitor.
Our size allows us to buy all the specialized tooling to be efficient and capable, pay for and send techs and writers to specialized training at long distance, and through experience and the above, we have long term experienced technicians for each car line we accept for service and repair. Each tech only works on one or two car lines. Techs and writers work for the customers that request them and a large portion of our 40 year old shop work under that relationship. We use quantity as an advantage for purchasing, and nearly every thing we do. Our cost for tools is reduced as related to work accomplished, same with training and the little marketing we do.
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