April 29, 2016 at 3:08 am #64838eeeautoserviceMember
I just opened a Auto Repair in Tracy CA and I’m wondering if anyone could share some marketing tips to get me going. I’ve heard that investing in Yelp online might give me a boost. I already have my fliers and business cards for handing them off to the public. Any one else who would like to contribute?
EEE Auto Service & TowingApril 29, 2016 at 8:06 pm #74357Tom HamParticipant
Have the unquestionably best looking shop, both in and out, in your town/area.
Tom - Shop Owner since 1978May 3, 2016 at 11:39 am #74358pbrennanMember
I agree with Tom.I would also invest heavily in customer service training. Allocate a budget toward customer refunds if you haven’t already, and be liberal with your policies in making customers happy. That will ensure repeat business & referrals – which are the quickest way to grow. Have a good way to manage your online reputation as well. A service business can live & die based on their reputation.A strong focus on other digital marketing efforts would be good: pay-per-click, SEO, and email marketing. If you can afford it, start a regular direct mail campaign to targeted areas within a 7 mile radius of your shop.I don’t particularly recommend investing with Yelp. If you can manage to score a great reputation on Yelp, you’ll never need to spend a dime advertising with them (although you might choose to test it out in the future).May 26, 2016 at 9:23 am #74386adamkushnerMember
Great advice Patrick.– Getting to 30 reviews on Google and Facebook ASAP.
– Goodwill Policy
– Google Adwords
– Facebook & Instagram Ads– A professional website that is mobile optimized (responsive) and good optimization for search engines and local search.– Submit a local listing update– Start collecting emails (a good closer is “could we have your email address? we send out special offers and coupons from time to time”)– I agree on Patrick’s Yelp comments.Great Thread!
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