This series includes 24 Key Numbers. If you work on getting all of them in the ranges mentioned, your shop should be solidly profitable.
Key Numbers 101 Series – Key # 10 – New Customers Percentage
For this key number, we want to know what percent of customers were first time customers. That is, what percent of RO’s are for customers who have never been to the shop in the past.
Last month Acme Auto serviced 146 customers. 32 of those customers were new customers who had never been to the shop in the past.
32 divided by 146 = .22
So, our key number is 22%
When looking at this number for a typical independent shop which is solidly profitable, this number will normally run between 19% and 24%
There is a fill in the blank form where you can automatically calculate this number for your shop in our Business Calculators area available to Premium Members.
This is a great learning and working tool for anyone in your shop who should know what the key numbers need to be.
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