- June 9, 2017 at 7:34 am #26383
Site Administrator / Forum ModeratorKeymaster
Internet Marketing in Automotive Repair
- October 12, 2017 at 1:30 pm #29519
More than 70 percent of consumers indicated online service and pricing information is very important to extremely important when selecting a business to perform automotive services, according to a recent customer survey performed by Openbay. Additionally, more than 80 percent were satisfied with receiving service pricing online.
“The automotive aftermarket is in desperate need of modernization and alignment with the modern day digital consumer. The team at Direct Tire and Auto Service is working hard to expand its digital footprint for all of its five locations. We are also dedicated to researching and selecting new and innovative tools to meet the needs and expectations of online consumers with an immediate need for automotive services. Openbay Profile is one of the many solutions deployed by all Direct Tire and Auto Service locations to align itself with the shift in consumer buying behavior,” said Barry Steinberg, President and CEO, Direct Tire and Auto Service.”
Whether it’s transparency or ‘transfarency’ (Southwest Airlines), the closely guarded price structure of the automotive business is about is about become irrelevant. It’s only a matter of time.
J. Larry Bloodworth, CMAT
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