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Internet Marketing in Automotive Repair
The Internet provides many opportunities to promote and build a business. A company that takes advantage of the online venues at its disposal will have an advantage over those that don’t. The majority of consumers use the Internet to shop today and they may employ more than one avenue to find a service provider. Following are areas that should be explored as possibilities for Internet marketing:
- Harness the Power of Internet Listings -Internet listing services provide people with a way to find businesses they seek. An automotive repair shop benefits by being included on credible listing services as their visibility on the Internet is increased … Read More >>
- Employ Content Marketing – Content marketing involves creating and sharing valuable information without explicitly promoting business offerings but geared toward building credibility and relationships over time. … Read More >>
- Manage Online Reviews – Reviews are an important part of business in today’s Internet world. Surveys indicate that over 80 percent of people will read reviews on a business before deciding to engage with them … Read More >>
- Create Effective Business Profiles – Business profiles are extremely important in today’s environment. They provide an opportunity to promote brand and product awareness as well as the ability to promote a positive image of a company … Read More >>
For more ideas on marketing, visit our topic on: Marketing Your Shop in the Age of Social Media
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1 Reply
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From OpenBay.com:
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More than 70 percent of consumers indicated online service and pricing information is very important to extremely important when selecting a business to perform automotive services, according to a recent customer survey performed by Openbay. Additionally, more than 80 percent were satisfied with receiving service pricing online.
“The automotive aftermarket is in desperate need of modernization and alignment with the modern day digital consumer. The team at Direct Tire and Auto Service is working hard to expand its digital footprint for all of its five locations. We are also dedicated to researching and selecting new and innovative tools to meet the needs and expectations of online consumers with an immediate need for automotive services. Openbay Profile is one of the many solutions deployed by all Direct Tire and Auto Service locations to align itself with the shift in consumer buying behavior,” said Barry Steinberg, President and CEO, Direct Tire and Auto Service.”
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Whether it’s transparency or ‘transfarency’ (Southwest Airlines), the closely guarded price structure of the automotive business is about is about become irrelevant. It’s only a matter of time.
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