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How And Why You Should Keep Your Auto Shop’s Social Page Updated
A social media page is kind of like a second website for your business. Just like your website, Facebook can be optimized to talk to search engines like Google in the best way using a few simple techniques. You may think it doesn’t matter, but trust us—it matters. Each optimization step allows for your business to potentially get in front of more people, which means more chances for cars in your bays!
Here are five simple changes to clean up and optimize your Facebook business page:
1. UPDATE YOUR PROFILE AND COVER PHOTOS
If you haven’t updated your profile and cover images in a while, and they no longer match your current website’s branding, do it today!
The optimal size for a business page’s cover photo is 851x315px. You can use free tools like Canva to help you easily create a custom graphic. Your cover image should represent the personality of your brand. The cover photo is front and center on your Facebook page, so make sure it’s eye-catching! A picture of your shop or staff is a great idea.
Your profile photo will be 180px wide and 180px tall. Remember that this photo gets cropped into a square, and it will represent your brand on any posts or comments you make as your page. Keep your profile image simple and recognizable. Your logo is perfect for your profile image.
2. USE YOUR BUSINESS’S NAME AS YOUR FACEBOOK PAGE NAME
Keep your name the same on every social platform and local listing. It will improve your SEO and your website’s position on Google, which means more eyes on your business (and more potential customers).
3. CUSTOMIZE YOUR URL
Personalize the direct link to your Facebook page with the name of your shop. This new web address will replace the randomly generated URL of numbers and letters and create better brand recognition. For example, ’https://www.facebook.com/Autoshop-Solutions-135519413180846’ turns into ’https://www.facebook.com/autoshopsolutions’, or even ’fb.me/autoshopsolutions’.
4. FILL OUT YOUR PROFILE COMPLETELY
Once you’re on your business page and logged into an account with admin or editor access, you will see a column on the left-hand side titled “Manage Page.” Scroll to the bottom and click “Edit Page Info.”
Here, you can change the name of your page, your username (See #3), the categories your page falls under, public-facing contact information, the business’s location, its hours, and products/services offered. Make sure this information is consistent with your Google listing!
Below “Edit Page Info,” on the left-side column, click “Settings.” Then click “Templates and Tabs.” Take a few minutes to clean up your tabs and remove any that you don’t use anymore! You can also add things like Offers here for your customers to use at your shop. If you have an Instagram account, you can link it to Facebook by clicking “Instagram” under “Settings.” Make sure your “About” section is up-to-date and connects with your local audience.
5. SET YOUR CALL-TO-ACTION
The last thing you want to check is your call-to-action. That’s the blue button located below your cover photo. The purpose of a call-to-action is to prompt your page’s visitors to take action, whether that’s visiting your site or giving you a call. A proper CTA can invite more leads!
Hover over the button and select “Edit Button.” We recommend either “Contact Us” with a link to your schedule page or “Call Now” with your shop’s phone number.
We recommend checking your detail sections at least once a year or updating them whenever you have any changes. You want to make sure your information is up to date so that your customers won’t be disappointed when they’re ready to contact you!
If you’re interested in seeing how our team can help you reach your potential customers both on and off Facebook, give us a call at (866) 200-0252 or email marketing@autoshopsolutions.com
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