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  • Guerrilla marketing ideas ?

    Posted by Alan Ollie on April 11, 2011 at 12:46 am

    Has anyone tried basic guerrilla marketing.

    We have been taking 2 people for a hour 1-2 times a week and

    canvas a parking lots and find 9-10 cars . I put a large post card and a business card for $30 off for first time customers. At the same time we put up 2-3 signs at the exit and entrance. When we leave we pull the signs .

    We are starting to redeem 2-3 cards a week.A few new customers said they were glad to find a Dealer alternative.

    I an having a VW Eurovan van wrapped and 2 crazy looking 6ft long skateboards on a roof rack .The van will be lit up with LED lights at night.The windows will glow our name.I plan on parking the van around some high traffic areas.

    Does any one have any other ideas?

    Thanks Ollie

    Alan Ollie replied 11 years, 2 months ago 2 Members · 2 Replies
  • 2 Replies
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  • Tom Piippo

    Member
    April 11, 2011 at 10:13 pm

    While not quite as ‘out there’ as your ideas, here is what I did lately… Our local Hyundai dealership burned to the ground one night a few weeks ago (no, I didn’t do it!) Two days later I had a display ad in the local paper “For Qualified Hyundai Service, see Tri-County Motors”. It has worked quite well.

    A similar idea I heard once… White page listings…

    Buick Service- 555-1212

    Ford Service- 555-1212

    Dodge Service 555-1212

    You get the idea, no shop name mentioned. The story goes, he got lots of calls; back when we used phone books.

  • Alan Ollie

    Member
    April 12, 2011 at 2:33 am

    Nice

    Tom Piippo wrote:

    > While not quite as ‘out there’ as your ideas, here is what I did lately… Our local Hyundai dealership burned to the ground one night a few weeks ago (no, I didn’t do it!) Two days later I had a display ad in the local paper “For Qualified Hyundai Service, see Tri-County Motors”. It has worked quite well.

    >

    > A similar idea I heard once… White page listings…

    > Buick Service- 555-1212

    > Ford Service- 555-1212

    > Dodge Service 555-1212

    > You get the idea, no shop name mentioned. The story goes, he got lots of calls; back when we used phone books.