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Guerrilla marketing ideas ?
Has anyone tried basic guerrilla marketing.
We have been taking 2 people for a hour 1-2 times a week and
canvas a parking lots and find 9-10 cars . I put a large post card and a business card for $30 off for first time customers. At the same time we put up 2-3 signs at the exit and entrance. When we leave we pull the signs .
We are starting to redeem 2-3 cards a week.A few new customers said they were glad to find a Dealer alternative.
I an having a VW Eurovan van wrapped and 2 crazy looking 6ft long skateboards on a roof rack .The van will be lit up with LED lights at night.The windows will glow our name.I plan on parking the van around some high traffic areas.
Does any one have any other ideas?
Thanks Ollie
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2 Replies
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While not quite as ‘out there’ as your ideas, here is what I did lately… Our local Hyundai dealership burned to the ground one night a few weeks ago (no, I didn’t do it!) Two days later I had a display ad in the local paper “For Qualified Hyundai Service, see Tri-County Motors”. It has worked quite well.
A similar idea I heard once… White page listings…
Buick Service- 555-1212
Ford Service- 555-1212
Dodge Service 555-1212
You get the idea, no shop name mentioned. The story goes, he got lots of calls; back when we used phone books.
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Nice
Tom Piippo wrote:
> While not quite as ‘out there’ as your ideas, here is what I did lately… Our local Hyundai dealership burned to the ground one night a few weeks ago (no, I didn’t do it!) Two days later I had a display ad in the local paper “For Qualified Hyundai Service, see Tri-County Motors”. It has worked quite well.
>
> A similar idea I heard once… White page listings…
> Buick Service- 555-1212
> Ford Service- 555-1212
> Dodge Service 555-1212
> You get the idea, no shop name mentioned. The story goes, he got lots of calls; back when we used phone books.
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