Dealer Principle training

[BAYVIEWMOORE]

Ive been there and all I can say is the grass is not always greener! If the opportunity ever pops up, take a good long look at the # of cars sold and what the average gross is per car in your territory! Service and parts are great, but they will not carry a dealership on thier owm! Get a customer count of how many “leads” walk through the dooor in a month. You need to sell a minimum of 25%. Now take that number and times it by the average gross per unit (factor in 2% holdback profit from manufacturer) and see if you cover 50% of rent/mortgage responsabilities. Another aspect to consider is Used Cars, This all depends on type of dealer. A BMW dealer may make out well moving 25 – 30 used cars per month at an average profit of $1500.00. But what happens to the Hyundai guy trying to sell used cars at 6% financing whem he has a BRAND NEW ACCENT in the showroom selling for $9999.00 at 0%? You will lose the used deal every time. When you are dealing with a brand that only supports new sales, you will always have a hard time making money. Profit needs to come in from all corners of the store. Not just the showroom. Just my 2 cents…

Gerry Mooney

President Bayview Moore Auto / Top Fuel Tuning

http://www.bayviewmooreauto.com

http://www.topfueltuning.com

416 421 2020

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[autodealerfocus]

NADA Dealer Academy is one of the best dealer training programs around. Most OEM’s sponsor some type of dealer school. Good luck!