Yet Another Great Use of Email (Free Sample Tip # 116 from Premium Member Area)
Part of the morning routine at some shops is firing off brief thank you emails to everyone who picked up their car the day before. When you do so, it is important that you avoid a form letter format. Instead, mention something in reference to their visit that makes it obvious that it is a personal thank you. Benefits include solidifying the use of email communications with your shop in the customer’s mind, and giving them a simple way to quickly respond to you with any feedback. Plus, marketing ideas like this will not put a dent in your budget.