[deepaauto27]

Like everybody is saying, that’s exactly what they teach you at How to Win in Court, the way to prepare so you really don’t have to go, but if you have to go, you know what to expect and win.

If you are in the wrong, you know how to settle before it gets out of hand. great course.

http://www.howtowinincourt.com/?refercode=CH0002

[deepaauto27]

MY boss had us take this course, it is like $250 for each man, but damn it sure is worth it.

http://www.howtowinincourt.com/?refercode=CH0002How to win in court

[deepaauto27]

http://eepurl.com/cvG14T

Like we said above, customers do not know if you are losing money on oil changes.

If you don’t know your costs to keep your doors open, you don’t even know how much money you are losing per cheap oil change!

You may even get upset or even slighted when a customer may ask you for an additional discount on a cheap oil change.

Customer’s
value judgments are distorted by cheap oil changes. They think that if
an oil change costs $19.95, or $24.95, other services that may take the
same amount of time should cost about the same.

Cheap
oil changes sets a dangerous precedent for your shop by letting
customers think you are making money on a services that you are not even
recovering your costs.

This
creates a race to the bottom across the whole industry, as other shops
follow along thinking that they need to lose money on oil changes to
attract customers.

What to do?

1. Remove all signs that may mention cheap oil changes from your shop.

2. Remove all printed materials that mention cheap oil changes from your sales literature.

3. Raise
   your prices. At lease increase your oil change price by $5.00 at a
   time, every 6 weeks until you are able to recover your costs.

4. Stop offering conventional oil and move to synthetics oils, that way you can recover your costs much faster.

5. Stop competing on price, compete on convenience and other amenities that let you make a margin where you can prosper.

6. Offer
   seasonal packages that let you make a good margin, for example combine
   tire balance, rotation, wipers, fluid top offs, etc., that co-inside
   with the season, i.e., winter, spring, summer, fall.

If
you have any questions or need help, don’t hesitate to reach out to us.
We want you to prosper and to keep the auto repair industry healthy and
viable for us all.

[deepaauto27]

I find it interesting how you all justify giving away your work for free in oil changes.

My best argument from experience from about 7 years ago is this:

Go into your database and see how many oil changes you have done in the past few years, then take out your costs, how much money did you lose or made?

Since 7 years ago, I have not lost money on oil changes and gained a better class of customers.

My competition? Six shops have gone out of business, and we are still here doing better than before.

My recommendation to you is this, fire your cheap oil customers. They are not the class of customers that spend money to keep their cars running.

[deepaauto27]

My boss did a favor for one of his best customers, one of the customer’s employees wanted to have rotors and pads installed on the employee’s car.

The parts were installed but the rotors were out of round, warped. The customer’s employee was ticked off, my boss offered to take them off but the part seller would not replace them unless the parts were shipped back first.

While all this is going on, my boss made a quick painful decision on the spot, in order to save the account, he replaced the rotors for free and sent the employee on his way.

I asked why did he do that, he said that he made an initial mistake, but having the employee miss work and have the shop being bad mouthed was not an option, just bite the bullet and never do customer supplied parts again.