Guest Posts
PODCAST: Branch Growth Strategy
Here are two voices that have grown branch stores and they tell a story you need to hear. Find out if they were successful right out of the gate. What they learned as they continued to grow. The importance of people, processes, finances and how to they like to grow. Is it a brownfield, scratch…
Auto Repair Shops – It's Critical To Market Your Finance Options
It’s critical that you understand the pain points of your targeted prospects in relation to the products and services you offer in order to be able to strategically choose the marketing content that will be most compelling for them to react and consider you for their next repair or maintenance service. For example, in a 2017…
PODCAST: Your Only Real Competitor is Yourself
Remarkable Results Radio episode 465. There is one way to keep yourself motivated and keep your competitive fire burning at whatever stage you are in your business, and that is knowing how to compete with yourself. Link to the episode HERE. What pushes you out of bed early in the morning? If you could, could…
5 IDEAS FOR AUTO REPAIR SHOPS TO INCREASE WORD OF MOUTH
IMPORTANCE OF WORD OF MOUTH Word of mouth remains the best marketing for auto repair shops, as people are more likely to trust a referral from a friend, coworker, or family member than almost any other source. To make the most of this, your best marketing efforts should be those that focus on increasing word…
PODCAST: Implementing Profit First – Shop Owners Thrilled With Results
This episode will change your thinking as it relates to a new profit discipline and cash management. I know you know that cash is king in any business, so start being a better manager of it. Link to the episode HERE! Listen in on Danielle Bohlmann, owner with husband Brett in Highway 7 Service Center,…
The Oil Change Coupon
I hear a lot of auto repair shop owners say they don’t want to offer a cheap oil change coupon on their direct mail marketing. They feel the cheap oil change coupon brings in the wrong clientele, and they don’t want to devalue their brand and position themselves as the cheap oil change shop. As…
An Untapped Profit Center for Auto Shop Owners – Ron Haugen – VIDEO 2 Minutes
PODCAST: Mitch Schneider's First Speech 35 Years ago, Still relevant today!
Mitch Schneider is here for his second time. Mitch is an award-winning journalist, former shop owner and soon to be published novelist. For more than 37 years, Mitch operated Schneider’s Automotive — a successful 6-bay, family-owned and operated service facility in Simi Valley, Calif. Mitch has recent great news on the biggest challenge in his…
Five Reasons Repair Shop Customers Never Return – Free Management Article
Five Reasons Repair Shop Customers Never Return Although there are countless reasons for customers to never return to a shop, at Elite we have discovered that these five are not only the most common, but are reasons that can devastate a business. #1. They were the wrong customers in the first place – By advertising…
PODCAST: Emotional Intelligence Leads To High Performance
In the business of the aftermarket, we are always in search of leadership qualities to take our business and team to the next level. It is not necessarily how smart you are but how you manage your and your team’s emotions. Link to episode HERE. Let me set the stage; here is a quote from…