Guest Posts
Skeptical Customers? How to Win Them Over and Increase Sales for Your Automotive
When considering marketing strategies for auto repair shop owners, it’s important to consider public perception and the way your average customer might see you. It’s difficult to build trust with customers in any industry, but many people are initially suspicious of mechanics and automotive repair shops—everyone has a friend of a friend who has a…
A Top Shop Owner’s Tip on Hiring Technicians – VIDEO 2 Minutes
PODCAST: Will Training Impact a Tech's Ability to Diagnose and Improve Profits
Why do we shun training? It is a huge industry problem. Our trainers know that the same people show up time after time. Not many new faces. What does that say about the state of our industry? Why do we ignore the power of training? Do you know that it supports your efficiency? Link to…
PODCAST: Interview Tactics for a Cultural Fit
How many interviews have you done? How many have sparked a great hire? We are here to talk about that. Link to the episode HERE. Welcome Kirk Richardson, South Street Auto Care, Rochester, MI, Jim Hayes, Shop General Manager at Pacific Motor Service in Monterey, CA 2 Shops and Dan Taylor, Coach at Transformers Institute.…
Episode 69 – Service Advisors Hitting Their Goals? – Jeff Cowan
The # 1 Pathway to Higher Profits
The # 1 Pathway to Higher Profits In order to build a successful business, you need to have a really good understanding of your customers, and what they want. In the repair business we know our customers want their vehicle fixed right, they want it done as quickly as possible, and they want the best…
PODCAST: Derek Kaufman on Augmented Reality – A Future Game Changer
Derek Kaufman, a managing partner of Schwarts Advisors digs deep into the world of Augmented Reality. If AR lives up to its promise of faster diagnosis and faster part removal and replacement, the increase in bay turns will be the return on investment shops need to justify this technology. Link to the episode HERE. Derek…
Finding a Faulty Skid Control ECU | Dave Hobbs | Tech Tip – VIDEO 5 Minutes
PODCAST: Trending – Close the Shop and Take My Team to Training
How many excuses can you come up with for not closing your shop and take your team to a weekend training conference? About 10? They are not acceptable to my guests as we serve up exactly why you should close and take your team to training. Link to the episode HERE. I was surprised when…
A Guide to Sending Direct Mail to Current Customers
Before approving your next database mailing, run down this checklist to ensure all of these steps have been taken to validate the quality and accuracy of your mailing. Utilize the National Change of Address Service (NCOA) Every year, millions of Americans move, and this undoubtedly includes some of the customers in your database. This can…