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Valvoline "Drives" program
Curious as to if anyone was in the Valvoline “Drives” program last year. It is a customer recruitment and retention program that is free to shops when they carry bulk and synthetic oils. Once per device/customer per year, a customer can text a code to a number for a chance to win an instant free oil change or they receive a $7.50 coupon via text within 2 days for a high mileage or syn. oil change. If they use the $7.50 coupon and send a picture of it to the platform, they get a $10 coupon, followed by a $12 coupon and it tops out at $15. They need to do 4 oil changes on something a year to top out at the $15 off. Coupons are good for 150 days. They get reminders prior to coupon expiration. You can get additional entries, up to 4 per year if you are willing to share the promo(see below).
The unusual thing is Valvoline Sends You A Check to cover the value of the coupon. Actually, they send it for all coupons redeemed in a quarter, in a single check. Coupons only good for high mileage blends and all full synthetic.
Mostly curious as to whether customers use the platform and are stores finding it drives traffic. Are customers engaging it?
I like the idea because it causes us to have a conversation with the customer helping them understand how to “play” the game to get the most return, and i don’t have to pay for it.
Their conventional bulk prices are comparable to my Service Pro price. Their HM and syns are more but not a ton more. Mostly curious how the program works for attracting new customers. Even in my part of the world, it might be nice to have several thousand(?) folks with coupons on their phone that they get reminded of prior to expiration.
They are committed to giving away 18,000 instant oil changes a year with the program. Not a huge amount, but not just a token amount either.
You can get an example by texting the word Drivestest to 30364
Watch a video at https://p.widencdn.net/wrred0/US-VID-0363-EN_Drives_2.0_Sketches_Alive_Installer
Any feedback is appreciated
Randy Lucyk
How to Enter the Sweepstakes: During the Promotion Period, and after you play the Instant Win Game, there are four (4) ways to enter the Sweepstakes:
a. Watch Video: Follow the links and instructions to watch an available video. By doing so, you will receive one (1) Sweepstakes entry into your country’s Sweepstakes Grand Prize drawing. Limit: Each entrant may receive a total of four (4) sweepstakes entries via this method of entry.
b. Share on Twitter: Share the Sweepstakes on Twitter. Click on the tweet button to tweet the prepopulated message on Twitter. You will receive one (1) Sweepstakes entry into your country’s Sweepstakes Grand Prize drawing. Limit: Each entrant may receive a total of three hundred thirty-four (334) entries via this method of entry.
c. Facebook Referral: Share the Sweepstakes on your timeline. The post will contain a unique link to the Promotion. For each friend that registers for the Promotion through the unique link you posted, you will earn one (1) Sweepstakes entry into your country’s Sweepstakes Grand Prize drawing.
d. Tell A Friend Program (U.S. only): Each day you will be able to invite up to three (3) friends by submitting their names and email addresses. Each person that you refer must be a legal residents of the fifty (50) United States (including District of Columbia) who are at least sixteen (16) years old. Each person that you refer will receive an email notifying him or her about the Promotion. Regardless of the number of referral of up to three (3) friends with valid email addresses, per day, you will receive one (1) Sweepstakes entry into your country’s Sweepstakes Grand Prize drawing. Limit: Each entrant may receive a total of three hundred thirty-four (334) entries via this method of entry. You may only refer persons with whom you have an existing relationship.United States Instant Win Game Prizes:
Quantity
Prize Description
ARV
NINE HUNDRED SIXTY (960)
SynPower™ Full Synthetic Oil Change, up to $80, Includes Oil and Filter. Excludes labor, tax, etc.
80.00 USD
ONE THOUSAND NINE HUNDRED TWENTY (1,920)
Full Synthetic with MaxLife™ Technology Oil Change. Up to $80, Includes Oil and Filter. Excludes labor, tax, etc.
80.00 USD
THREE THOUSAND EIGHT HUNDRED FORTY (3,840)
MaxLife or NextGen™ MaxLife Synthetic Blend Oil Change, up to $60, Includes Oil and Filter. Excludes labor, tax, etc.
60.00 USD
ELEVEN THOUSAND TWO HUNDRED THIRTY-FIVE (11,235)
Premium Conventional Oil Change, up to $40, Includes Oil and Filter. Excludes labor, tax, etc.
40.00 USD
EIGHT HUNDRED THIRTY-ONE (831)
Valvoline Premium Blue™ Oil Change, up to $60, Includes Oil and Filter. Excludes labor, tax, etc.
60.00
USD
Odds of winning a U.S. Instant Win Game prize depend on the number of eligible U.S. Instant Win Game plays for the respective prize pool divided by the number of U.S. Instant Win Game prizes available for the applicable prize pool.
Canadian residents (excluding Quebec, Northwest Territories, Yukon & Nunavut residents) Instant Win Game Prizes:
Quantity
Prize Description
ARV
TWO HUNDRED THIRTY-FIVE (235)
Full Synthetic with MaxLifeTM Technology, SynPowerTM Full Synthetic or Premium Blue Extreme™ Oil Change, up to $80, Includes Oil and Filter. Excludes labor, tax, and any other fees.
80.00 CAD
TWO HUNDRED THIRTY-FIVE (235)
MaxLifeTM Synthetic Blend or Valvoline Premium Blue™ Oil Change, up to $60, Includes Oil and Filter. Excludes labor, tax, and any other fees.
60.00 CAD
SEVEN HUNDRED AND FIVE (705)
Premium Conventional Oil Change up to $40, Includes Oil and Filter. Excludes labor, tax, and any other fees.
40.00 CAD -
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