Marketing Tips

[Tom]

Have the unquestionably best looking shop, both in and out, in your town/area.

[pbrennan]

I agree with Tom.

I would also invest heavily in customer service training. Allocate a budget toward customer refunds if you haven’t already, and be liberal with your policies in making customers happy. That will ensure repeat business & referrals – which are the quickest way to grow. Have a good way to manage your online reputation as well. A service business can live & die based on their reputation.

A strong focus on other digital marketing efforts would be good: pay-per-click, SEO, and email marketing. If you can afford it, start a regular direct mail campaign to targeted areas within a 7 mile radius of your shop.

I don’t particularly recommend investing with Yelp. If you can manage to score a great reputation on Yelp, you’ll never need to spend a dime advertising with them (although you might choose to test it out in the future).

[adamkushner]

Great advice Patrick.

– Getting to 30 reviews on Google and Facebook ASAP.
– Goodwill Policy 
– Google Adwords
– Facebook & Instagram Ads

– A professional website that is mobile optimized (responsive) and good optimization for search engines and local search.

– Submit a local listing update

– Start collecting emails (a good closer is “could we have your email address? we send out special offers and coupons from time to time”)

– I agree on Patrick’s Yelp comments.

Great Thread!