Customer Service
What Every Service Advisor Should Know About Selling
What Every Service Advisor Should Know About Selling Many years ago when I was still working on cars, I came to the realization that I would someday own my own shop. I also realized that in order to do so, I would first have to learn how to sell service. The challenge I faced at…
7 Tips on Delivering Extraordinary Service
7 Tips on Delivering Extraordinary Service Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their car counts. This can help bring new customers into your shop, which is certainly important, but the value of your new customers diminishes if you’re unable to keep them coming…
The 6 Rules of Maximizing Customer Retention
The 6 Rules of Maximizing Customer Retention We all know that there are many things you can do when it comes to customer retention. Follow-up calls, sending out service reminder notices, ongoing advertising campaigns that keep your name at the top of the customer’s mind, and scheduling the next visit at the time of car…