Automotive Shop Marketing
Is Your Customer Retention All About Your Integrity and a Trusting Relationship?
Dynamic husband and wife team, Brenda and Brent O’Neal, lead their team to ensure “The customer experience is the best it can be.” All roles must do their job to perfection. The team knows that they are not fixing cars and that their customer is the most important part of the business. LISTEN HERE. They…
Social Media Marketing for Automotive Repair
Social Media Marketing for Automotive Repair Social media has become a widely used venue for people to send and receive information. This use of the Internet allows communication with large audiences. Consequently the use of social media for business marketing is no longer considered optional. When embarking on the path to using of social media…
A Shop Owner’s Guide to Staying Ahead of the Competition
A Shop Owner’s Guide to Staying Ahead of the Competition Not long ago it was easy to beat your competitors. All that you needed was more equipment, a healthy advertising budget and the ability to fix cars right the first time. Well, those days are long gone. Today, cars are being built better and require…
Building an Automotive Repair Social Media Platform
Building an Automotive Repair Social Media Platform Today social media is a necessary part of marketing for any business. There are dozens of different social media platforms available and they vary slightly in their focus and methods. But their main purpose is always the same – to connect. When using social media for business purposes…
Internet Marketing in Automotive Repair
The Internet provides many opportunities to promote and build a business. A company that takes advantage of the online venues at its disposal will have an advantage over those that don’t. The majority of consumers use the Internet to shop today and they may employ more than one avenue to find a service provider. Following…
Market Differentiation Strategies in Automotive Repair
Market Differentiation Strategies in Automotive Repair Differentiation strategies focus on developing and promoting offerings that set a business apart from the competition. Employing this type of strategy can have an impact on customer acquisition as well as retention. Delivering things that are unique in the customer experience will elevate satisfaction to a higher level. Differentiation…
Inbound Marketing Strategies for Automotive Repair Shops
Inbound marketing is a term that refers to a marketing method based on providing value and building relationships over time. Conversely traditional marketing or advertising is referred to as outbound marketing. Inbound marketing information can be shared a number of ways with the most prevalent being email and website. Inbound messages should be short enough…
Marketing Your Shop in the Age of Social Media
The New Rule of Marketing – Marketing Your Shop in the Age of Social Media Over the past one hundred plus years marketing strategies, and the brands that were built, were developed by two entities: The client, and the ad agency. The client would tell the agency how they envisioned their brand, and the agency…
Marketing to Women – Waiting For Your Cat to Bark?
In their book, Waiting For Your Cat to Bark?, co-authors Brian & Jeffrey Eisenberg help marketers understand how to deal with the reality that the customer is in control. They suggest becoming your own customer and going through your own shop customer process. Pretend that you’re a prospect just at the beginning of a purchase,…
3 Point Auto Repair Marketing Cycle
The 3 Point Automotive Repair Marketing Cycle The marketing cycle can be looked at in a number of ways from a simple view of three phases to twelve or more. Following is a three phase cycle that starts with attracting business, followed by establishing relationships then retaining customers through long term relationship building. At…