Automotive Shop Marketing
Marketing By Using Tools You Already Have
At the end of the day, the point of marketing is to spend the lowest amount of resources – whether that be time, money, etc., yet yield the highest possible results and a healthy return on investment. But what does that mean? Most shop owners don’t have a marketing strategy, let alone would they…
New Customer Marketing – Another Unique Idea – VIDEO 1 Minute
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Why More Marketing Often Won't Work
Before Investing More in Your Auto Repair Marketing… When car counts aren’t what they need to be, most shop owners will pump more money into their auto repair marketing efforts. But before you invest one more dime in your marketing campaigns, you should first make sure that you’re doing a good job of converting your…
Track Lost Leads!
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Addressing Declining Sales in an Auto Repair Shop
Combatting Declining Sales in Automotive Repair In the automotive repair business achieving and maintaining required sales levels is an ongoing challenge. It’s always better to be proactive in this regard but unexpected circumstances can always affect the best laid of plans. An effective practice is to monitor specific sales based key performance indicators. If performance…
Successful Shop Marketing – 30 Minute Video
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Digital Marketing Basics for Auto Repair
Digital Marketing is becoming more and more prevalent while the use of print advertising is diminishing. Also with the advent of digital marketing the use of inbound marketing continues to grow. While the basics of outbound marketing were defined decades ago and continue to be refined to this day – inbound marketing is relatively new…
What Every Shop Owner Needs to Know About Advertising
What Every Shop Owner Needs to Know About Advertising Most shop owners have learned a lot from their mentors, including the importance of listening to their customers, fixing cars right the first time, and never putting money ahead of people. Unfortunately, in far too many cases their mentors pass on some information that actually shouldn’t…
Content Marketing for Automotive Repair
Digital marketing or Internet marketing is becoming more and more widely used and Inbound Marketing is becoming more powerful than Outbound Marketing every day. Content marketing is a powerful component of inbound marketing. The automotive repair shop that employs content marketing will have a significant advantage over those that don’t Following are points on what…
Social Selling Strategies in Automotive Repair
Social Selling Strategies in Automotive Repair Social Selling is a term that refers to the use of social media to facilitate the sales process. To differentiate between Social Media Marketing and Social Selling the most significant defining factor is that social marketing is one to many whereas social selling is one to one. Once a firm…