[grandblancauto]

Thanks for the advise Patrick! That puts things in perspective, I wasn’t sure how well it would do with our smaller budget. We do PPC right now quite a bit and have seen pretty good results. Thinking about testing some different direct mail campaigns but want to find a way to target the right people. Any advise on direct mail? 

[grandblancauto]

We are a new auto repair shop and have been starting out with adwords to get the word out and have had a pretty good result. In comparison to other advertising avenues like newspaper, mail out coupons, and even Facebook, its given a much better result. We’ve setup call forwarding that notifies us if we are getting a call from our google ad and have gotten some good leads some not so good, but its been paid off by a few big jobs from the moment we started them. 

Tires have been a waste of money for adwords because of the big retailers mentioned above. Tire repairs is a keyword we’ve been targeting for paid and organic and has brought in more then just tire repairs. You can see our tire estimate form and tire repair landing page here: Tire Repair Landing Page.

Our main keyword is auto repairs just showing for the local results. Just linking to our main page with a call to action button. Our site with Auto Repair keyword. Overall, I think its been a good investment considering the amount of people who use google to find a new auto shop. 

[grandblancauto]

Great Article. I’m sharing this with my service advisors tomorrow.

[grandblancauto]

Shop Boss Pro
5/10 – Not Bad Program just hard to navigate a bit and the design came off as
not being updated for a long time

Bay-Master Shop
4/10 – It was feature rich but the navigation made that a negative thing for
me.

AllData Manage
Online – 7/10 My best so far, still looking to see if Michelin or another is
better. But since we are already paying for AllDataPro it made sense to spend
the extra $80 for their system rather than another.