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A favorite of many members – short, to-the-point management tips. New tips are added regularly. Premium Membership is required for access.

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#169 Advertising is for losers who don’t have great word of mouth

Advertising is for losers who don’t have great word of mouth This is a bumper sticker found on the back of pick-ups as they haul away what did not sell...

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September 8, 2013

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#168 You named your kid (shop) what?

Name or rename your shop very carefully. Your name is who you are. Many businesses have average names. Many have weak or terrible names. Just a few have excellent names....

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August 25, 2013

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#167 You can’t win if you don’t play

Take risks. Virtually all successful businesses do. No risk, no reward. Growth and success always involve a certain amount of calculated risk. Sometimes you need to “break the rules”. Don’t...

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August 18, 2013

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#166 I is a perfeshunel!

Then act like one in all that you do. Talk like one. Look like one. Smell like one. Write like one. Spell like one! Many customers will judge your car...

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August 4, 2013

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#165 Of course I know why she’s mad, at least I think I do, maybe…

When the repair is not done on time, when a finger mark is left on the car, when the repair does not fix the problem, why is the customer upset?...

Updated

June 23, 2013

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#164 First, do no harm

Thoughts on customer follow up. Phone calls are interruptions today. The sentiment is nice, but I really do not need a thank you about car repair when I am juggling...

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June 16, 2013

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#163 Ready, aim – oops!

Describe your least desired customer and put them at one end of a line. Describe your most desired customer and put them at the other end. Now look at all of...

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May 19, 2013

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#162 Tell me how you feel about your brake job

Tell me how you feel about your brake job. You will feel better in the lobby of a high end hotel than you will in the lobby of an economy...

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April 27, 2013

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#161 Go ahead – make my day

Go ahead - make my day What could you do when a customer walks in your front door that would make their day? Forget that you have an auto service...

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April 27, 2013

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#160 Be there or be square

What is the most prominent and popular event in your community? What is the one that virtually everyone knows about? Which one draws the largest crowds? Where is there a...

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April 27, 2013

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#159 Just what makes you so special?

Just what makes you so special? I need my car fixed and you all fix cars. Why not just flip a coin? I need a good reason (or two) to...

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February 18, 2013

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#158 He’s everywhere! He’s everywhere!

He’s everywhere! He’s everywhere! Get exposure; the more, the better. Where can you place your logo? Where can you post it large? Where can you post it often? Engrave it...

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February 18, 2013

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#157 That’s as clear as mud!

That’s as clear as mud! Your marketing messages should be immediately and abundantly clear to everyone. Try them on your kids. If they say: “Huh?” then rewrite it until they...

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February 18, 2013

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#156 Your situation is exactly the same as…

Your situation is exactly the same as... ...as no one else. What applied to someone else does not necessarily apply to you. Every shop is unique. So, the results at...

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December 30, 2012

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#155 Offer them what they want, not just what you already have.

Offer them what they want, not just what you already have. We tend to assume that what people want is what we are offering. How do we know that? Might...

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December 30, 2012

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#154 People want to see you, not your stuff in your Ads

People want to see you, not your stuff in your Ads Photos of you and your employees are what will get people to really notice you. Not your building or...

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December 30, 2012

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#153 How can you be really unique?

Of course we are all unique to some extent. But, how can you be significantly special? What can you do to make your shop jump out of the list of...

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November 13, 2012

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#152 Make it the best auto service experience ever

Make it the best auto service experience ever What can you do to make that first visit exceptional and memorable? Then what can you do to consistently improve things so...

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November 13, 2012

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#151 What risks or negatives can you remove to lessen fear?

What risks or negatives can you remove to lessen fear? What might worry a customer about doing business with you? What might seem to be a negative? Whether the worry...

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November 13, 2012

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#150 How would you compete against you?

How would you compete against you? If you were opening a shop across the street from yours, what would you do take business away from you? What would you offer?...

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October 8, 2012

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#149 If you could start your shop over, what would you do differently?

We all ask this question from time to time. Most of us can come up with a number of things. There are likely excellent reasons why you can come up...

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October 8, 2012

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#148 Meeting your family

What impressions do customers get when they meet your family of employees? Is this a family they would like to see move in next door in their neighborhood? Do they...

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October 8, 2012

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#147 Try dumb ideas

Lots of ideas seem dumb. Maybe they’re not. Maybe you should try them. Many incredible successes began with dumb ideas that no one else would think of, consider or try....

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September 1, 2012

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#146 Get an outside assessment

Someone from the outside will notice things that you and your staff may never notice. Not only the little details; but huge things sometimes. Think of the places that you...

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September 1, 2012

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#145 Is your response time exceptional?

Customers generally have some kind of timeline in mind when they deal with automotive service. How fast do you answer the phone? One ring? How fast do you say “Hello!”...

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September 1, 2012

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