Service Advisor Training
Episode 2 – Write Service – Write Your Own Paycheck – VIDEO – Jeff Cowan
Episode 1 – Write Service – Write Your Own Paycheck – VIDEO – Jeff Cowan
Bring in More First-Time Callers
Bring in More First-Time Callers With vehicles being built better than ever before, and with service intervals continually being extended, you are going to see your customers less often. This means your service advisors are going to have to be razor sharp when that phone rings. Although there is no silver bullet that will allow…
5 Keys to Increasing Your Shop’s Service Sales
Looking to improve your service business? Here are 5 practices used by many of the most successful shops in America to dominate their market. #1. Generating New Customers The top shops realize that auto repair and service is a community-based business. With that said, I advise shops to invest at least 50% of their advertising…
The True Essence of Selling for Service Advisors
The True Essence of Selling In a world where service advisors don’t want to be considered salespeople, we need to search our souls. Why is it that “selling” has become a dirty word? Why is it that we cringe at the term “sales?” It’s simple! Most service advisors do what they do each day because…
Selling Multiple Repairs – Guidelines for Success
Selling Multiple Repairs – Guidelines for Success In today’s market, service advisors are facing a number of challenges. One of the more complex challenges is when a skeptical first-time customer comes in for an oil service, and the advisor discovers that this customer needs a long list of repairs. This is what most advisors refer…
What Every Service Advisor Should Know About Selling
What Every Service Advisor Should Know About Selling Many years ago when I was still working on cars, I came to the realization that I would someday own my own shop. I also realized that in order to do so, I would first have to learn how to sell service. The challenge I faced at…
Do you know what your Service Advisor’s closing ratio should be?
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