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Effects of A.I. on Your Marketing – VIDEO

What’s the Difference Between Brand and Marketing? – VIDEO

10 Proven Ways to Supercharge Your Mobile Mechanic Business

As the demand for convenient and on-the-go car repair services increases, mobile mechanics have a unique advantage in reaching potential customers. Effective advertising strategies can help mobile mechanics stand out in a competitive market. Below are some proven ways mobile mechanics can advertise themselves to attract new customers and build a reliable reputation. 1. Leverage…

A Shop Owner’s Guide to Auto Repair Advertising

Many shop owners get into trouble by throwing their money at just about every advertising opportunity that comes along. Their intentions are good, but more often than not they end up wasting a lot of money, and bringing in the wrong customers. So putting first things first, as every successful business owner will do, you…

Customer Relationship Management (CRM) – How Much is Enough? – VIDEO

Increase Car Counts and Employee Morale

After your employees have been with you for a probationary period of time, they should all be given their own business cards. This includes your technicians, shuttle drivers, lot attendants, etc. First of all, just like with your managers and services advisors, this shows that you view them as an an important part of your…

So, You Want a 7 Figure Sales Increase? – Let’s Do It! – VIDEO

Generating More Referrals for Your Auto Repair Shop

As we all know, the most powerful form of advertising always has been, and always will be, word of mouth. Although every shop owner would like to believe the majority of their customers are songbirds, the reality is, they’re not. I am not suggesting that you don’t have some customers who love to sing your…

An Auto Repair Shop’s Guide to Handling Web Leads

In today’s world your customers have 24/7 access to the web. Whether it be on their home computer, work computer or their smartphone, no matter where they are they can be online within moments. This is just one of the many reasons today’s consumers are turning to the web for answers, and more and more…