[Graeme Holt]

It’s amazing how many people jump straight into optimizing keywords or content without first making sure their site’s core structure is sound.

If you don’t invest in a solid framework, it’s almost inevitable that you’ll have to go back and fix things, which can be both time-consuming and expensive. I’ve seen a few sites struggle with “spaghetti code” myself, and it’s never a fun process to untangle.

Search engines aren’t just looking for flashy content – they prioritize user experience and reliable performance.