[dpeterson]

I believe it is a mistake to take Amazon lightly. Considering their purchasing power, marketing and distribution assets, Amazon is in a unique competitive position. While I don’t disagree that some customers have a relationship with their shop, there is also evidence showing that over 1/2 of the average shop’s customer base is made up of 1-time customers. There is further evidence that these customers tend to select their service provider based on cost and convenience, an arena where Amazon excels.