[aureliuspm]

Yelp is a website where customers and competitors can strike you and your business in the back of the head with a club and leave you with no rational recourse. The nature of responding to anything yelp is that first you must sign up as a business to their website. Second you must post a photo of yourself to respond, something that customers or competitors are not required to do. If your response is a factual and cohesive discussion of the customer’s issue it will be rejected by the self anointed of Yelp or be ignored. We have determined that Yelp and similar sites are designed to sate the egos of the emotion driven at the expense of facts and rational procedure. We have placed a comprehensive disclaimer on our estimates that details our procedures for addressing customer disagreements. Our procedures include a statement that all unresolved disagreements must be submitted to binding arbitration, that the use of any internet or other media entities will be met with appropriate legal action. This includes Yelp, Google, The Better Business Bureau and any other possible public location.