Some kinds of repairs always come as a shock to car owners, no matter how long they’ve been driving, owning, or maintaining cars. While not all repairs are expensive, some are pricey enough that even people with good incomes and…
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Servando Orozco, CEO and founder of Orozco's Auto Service owns a four-store operation based out of Long Beach, CA. Franchising is nothing new to business or even in the aftermarket. Listen to Servando explain his passion for his franchise model…
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https://youtu.be/mpJCFJrVviI Here are two voices that have grown branch stores and they tell a story you need to hear. Find out if they were successful right out of the gate. What they learned as they continued to grow. The importance…
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It’s critical that you understand the pain points of your targeted prospects in relation to the products and services you offer in order to be able to strategically choose the marketing content that will be most compelling for them to…
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Remarkable Results Radio episode 465. There is one way to keep yourself motivated and keep your competitive fire burning at whatever stage you are in your business, and that is knowing how to compete with yourself.Link to the episode HERE.What…
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IMPORTANCE OF WORD OF MOUTHWord of mouth remains the best marketing for auto repair shops, as people are more likely to trust a referral from a friend, coworker, or family member than almost any other source. To make the most…
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https://youtu.be/LmC92xpqMrE This episode will change your thinking as it relates to a new profit discipline and cash management. I know you know that cash is king in any business, so start being a better manager of it.Link to the episode…
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I hear a lot of auto repair shop owners say they don't want to offer a cheap oil change coupon on their direct mail marketing. They feel the cheap oil change coupon brings in the wrong clientele, and they don't…
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https://youtu.be/yBZ48gSayK0
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Mitch Schneider is here for his second time. Mitch is an award-winning journalist, former shop owner and soon to be published novelist. For more than 37 years, Mitch operated Schneider’s Automotive — a successful 6-bay, family-owned and operated service facility…
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