Great video. Bob Cooper and his people are awesome.
I want to point out something that either happens, or may not happen, before the caller decides to pick up the phone. Some refer to this as a sales funnel.
We have to remember that a shop website’s NUMBER ONE PURPOSE is to generate phone leads. That’s it. If a website doesn’t convince a visitor to pick up the phone and make a call, the right tonality or even the world’s best salesperson is of little use.
Great video. Bob Cooper and his people are awesome.
I want to point out something that either happens, or may not happen, before the caller decides to pick up the phone. Some refer to this as a sales funnel.
We have to remember that a shop website’s NUMBER ONE PURPOSE is to generate phone leads. That’s it. If a website doesn’t convince a visitor to pick up the phone and make a call, the right tonality or even the world’s best salesperson is of little use.
What’s your shop’s website #1 purpose?