Rob Infantino started the topic Openbay Intelligent Chat Integrates with Shop Boss in the forum Auto and Truck Shop Management Software 2 weeks, 3 days ago
Openbay Intelligent Chat and Messaging Platform Integrates with Shop Boss Auto Repair Shop Management Software Driving Service Revenue and Shop Efficiency
Combined solution helps convert more online consumers into customers, increase staff productivity through automation, and drive automotive service and repair revenue for automotive service centers
Cambridge, MA (Businesswire) – F…Read More
Rob Infantino started the topic The Right to Repair Law – Don’t Let Vehicle Manufacturers Move the Goalposts in the forum Everything Else 4 months, 3 weeks ago
Moving the goalposts is a sports metaphor that means to change how a goal can be scored while the game is still in progress to give one side an advantage or disadvantage. Vehicle manufacturers are seeking to move the goalposts placing consumers and independent repair facilities at a disadvantage by lobbying against the Right to Repair Law, Question 1 on the State of Massachusetts…Read More
Rob Infantino started the topic Predicting an Unprecedented 65% Drop In Total Vehicle Miles Traveled in U.S. in the forum Everything Else 10 months ago
Predicting an Unprecedented 65% Drop In Total Vehicle Miles Traveled in U.S. for March 2020 – How Automotive Services Are Impacted
As the COVID-19 pandemic hit U.S. soil early this year and as states went into shelter-in-place, many businesses implemented a work-from-home policy. Non-essential travel was discouraged by local towns, cities, and states. Additionally, the pandemic c…Read More
Rob Infantino started the topic Automotive Service Businesses Must Accommodate the 'Digital First' Consumer-NOW in the forum Marketing For Auto Repair Shops 11 months ago
Newsflash – commerce has changed. Maybe forever. The way consumers research, select and purchase goods and services has changed sharply in recent weeks. We are witnessing a major paradigm shift in consumer shopping behavior – at lightning speed. The good news is there are actions an automotive service business leader can take now to align their business with fast-changing consumer hab…Read More
Rob Infantino started the topic Total Vehicle Miles Traveled in the U.S. and Top 7 Automotive Services Requested in the forum Everything Else 1 year ago
Total Vehicle Miles Traveled in the U.S. and Top 7 Automotive Services Requested on Openbay During January 2020
Total vehicle miles traveled (VMT) by U.S. drivers for the month of January 2020 continued its historical downward trend as estimated by data from the U.S. Department of Transportation and studies conducted by Openbay. This trend will most likely continue through February 2020…Read More
How Tuffy Tire and Auto Uses Openbay Otis to Deliver a More Personalized Customer Experience
In 1970, the first Tuffy Muffler shop opened in Detroit, MI. To keep up with the changing times, they’ve continued to change and evolve, expanding from just a muffler shop to a national full-service tire and auto center. What hasn’t changed? Tuffy Tire & Auto Service’s mission to provi…Read More
Rob Infantino started the topic Artificial intelligent (AI) Powered Applications Increase Service Revenue in the forum Customer Service 1 year, 7 months ago
Artificial intelligent (AI) powered applications are transforming the way automotive service businesses engage online consumers and as a result, realizing an increase in service revenue.
It’s official: artificial intelligence-based applications are here to stay. It’s time to focus on the right applications that are proven to help grow your automotive service business.
This means mov…Read More
Rob Infantino replied to the topic What is your business spending to acquire a single customer? in the forum Marketing For Auto Repair Shops 2 years, 11 months ago
vdepot – would you clarify your comment in parenthesis (21% new customers)? Are you generating 54 “new” customers a month or 11 new customers a month (21% of 54).
$33 to acquire a “new” customer via a web channel is reasonable if your average ticket is $423.
Rob Infantino started the topic What is your business spending to acquire a single customer? in the forum Marketing For Auto Repair Shops 2 years, 12 months ago
Does your automotive service center have a marketing budget to acquire new customers? What channels are you advertising in? And have you determined what your customer acquisition costs are?
Channels could include facebook advertising, display ads, search engine, direct mail, value-packs, radio, local papers, email list rentals, other?
What is your customer acquisition costs per…Read More
The original storyline by rlucyk was how to compete with Amazon, not necessarily how to deal with the consumers bringing their own parts in for installation.
rlucyk stated that during the meeting a solution was proposed by one of the vendors in attendance suggesting the consumer purchase the parts from the supplier and the service provider does the install. Similar model to a TireRack or…Read More
rlucyk – Great topic. Interesting set of responses and positions.
How to compete with the approaching “elephant” [Amazon] for automotive services is a great question. And one that certainly need discussion. But I would argue the question all automotive service centers should be asking themselves is how can I win over the same consumer Amazon is targeting for automotive services? Once you…Read More