Rob Infantino

Openbay Intelligent Chat and Messaging Platform Integrates with Shop Boss Auto Repair Shop Management Software Driving Service Revenue and Shop Efficiency

Combined solution helps convert more online consumers into customers, increase staff productivity through automation, and drive automotive service and repair revenue for automotive service centers

Cambridge, MA (Businesswire) – F…Read More

Moving the goalposts is a sports metaphor that means to change how a goal can be scored while the game is still in progress to give one side an advantage or disadvantage. Vehicle manufacturers are seeking to move the goalposts placing consumers and independent repair facilities at a disadvantage by lobbying against the Right to Repair Law, Question 1 on the State of Massachusetts…Read More

Predicting an Unprecedented 65% Drop In Total Vehicle Miles Traveled in U.S. for March 2020 – How Automotive Services Are Impacted

As the COVID-19 pandemic hit U.S. soil early this year and as states went into shelter-in-place, many businesses implemented a work-from-home policy. Non-essential travel was discouraged by local towns, cities, and states. Additionally, the pandemic c…Read More

Newsflash – commerce has changed. Maybe forever. The way consumers research, select and purchase goods and services has changed sharply in recent weeks. We are witnessing a major paradigm shift in consumer shopping behavior – at lightning speed. The good news is there are actions an automotive service business leader can take now to align their business with fast-changing consumer hab…Read More

Total Vehicle Miles Traveled in the U.S. and Top 7 Automotive Services Requested on Openbay During January 2020

Total vehicle miles traveled (VMT) by U.S. drivers for the month of January 2020 continued its historical downward trend as estimated by data from the U.S. Department of Transportation and studies conducted by Openbay. This trend will most likely continue through February 2020…Read More

How Tuffy Tire and Auto Uses Openbay Otis to Deliver a More Personalized Customer Experience
In 1970, the first Tuffy Muffler shop opened in Detroit, MI. To keep up with the changing times, they’ve continued to change and evolve, expanding from just a muffler shop to a national full-service tire and auto center. What hasn’t changed? Tuffy Tire & Auto Service’s mission to provi…Read More

Artificial intelligent (AI) powered applications are transforming the way automotive service businesses engage online consumers and as a result, realizing an increase in service revenue.

It’s official: artificial intelligence-based applications are here to stay. It’s time to focus on the right applications that are proven to help grow your automotive service business.

This means mov…Read More

Does your automotive service center have a marketing budget to acquire new customers? What channels are you advertising in? And have you determined what your customer acquisition costs are?

Channels could include facebook advertising, display ads, search engine, direct mail, value-packs, radio, local papers, email list rentals, other?

What is your customer acquisition costs per…Read More