One other item I’ll add regarding pay per click is that you should also use remarketing, period.
Remarketing allows every visitor to your website (regardless of how they originally found your website) to see your ads on Google network sites like YouTube, Gmail, etc.
Also, remarketing cost per click will most likely be much lower than your…[Read more]
The number one thing you can do for your local business to get the phone to ring is to get a good local listing / citation management provider or a company that will manage these for you. This will ensure you show up in all of the popular maps people have on their smartphone or whenever they’re doing a local search on their computer.
A website…[Read more]