For discussion, a similar point…..
A very successful shop owner that I know has said that any applicant that he reaches out to….if their “mailbox is full” or he gets the message “you have reached a user whose mailbox is not set up” he writes them off, tosses the resume and never thinks about them again.
He said that he’s never had one of those people ever work out in the past.
I hate people who are late…
But it sounds like he had a decent hair cut….and was articulate. I’d interview him anyway.
We are up 42% over 2020
2020 was up 22% over 2019, we grew during COVID. We kept advertising and stole market share that year. We’re still reaping the benefits.
Great questions/thoughts, Tom.
Here are my thoughts:
How did you sell balancing in the past?
How often do you rotate?
Our basic recommendation, is balance every 5,000 – 7,500 miles, balance every other rotate. Some follow it. We are NOT very good about it. More often than not, the ones that make a problem with the vibration ever since, are ones that were never h…Read More
How many here do “Rotate 1/2 balance” for every rotate?
A lot of shops around here have gone to every tire rotation being a “Rotate ½ balance”, where they rotate the tires going to the front. (Obviously you can rotate all 4 tires if you want, this is a minimum thing – no rotate w/o at least balancing the tires going to the front)
I like it.
A lot of things are systemically handl…Read More
Every time that we react to negative responses from the least targeted customer, we shape our offerings in a way that isn’t to our advantage, or to the advantage of our best customers.
You can change over your pricing to labor only/labor focused fees overnight. The formulae involved are fairly simple. The complications exist.
I don’t see a real advantage to being a pioneer on ch…Read More
I agree with TheTrustedMechanic. I have tried all of the different angles to try to educate and convert.
“I am sorry, but we do not install customer supplied parts under any circumstances. There are too many problems that have arisen from doing so.”
Move on to people who want their car taken care of instead of people who want to devote 3 days to calling around and gett…Read More
We have decided to handle first time customers differently.
First of all, we need to be sure to let them know that we’re going to check it over.
Then, we ask if they’d like us to go over the findings of the inspection with them now, or just make notes off the recommendations. Safety items get pointed out even if they don’t want to know.
Big local chain near me offers 99cent repairs.
They do a quality repair for that with removal,inspection, and patch.
Their theory is to get the people coming in, and also making a judgement that this place is priced better on repairs than other shops.
It does backfire on some people. I’ve had customers say that they had tire trouble right next door to that place, but said “What can you…Read More
We were closed Thanksgiving Day and the day after.
We are thinking of being closed 24,25,26,27, and 28 for Christmas.
New Years Day off, maybe go a little early on NYEve, if it’s slow.
Aziz,Your expenses are just so far away from what those sales can justify….I do about $50k a month in sales. We do that with 2 techs (with 1 right now) and a part time bookkeeper, and me as the SA. My rent is around $3k a month. I’m not making enough money, and I’m looking to lower my expenses further.I think it would be pretty difficult to increase your sales the amount necessary…Read More