Key #5 Marketing Expense

For this key number, we want to know what percent of total sales is spent on marketing – including discounts that are directly related to…

Key #3 Expenses

For this key number, we want to know what percent of total sales is spent on expenses.

Key #2 Parts Cost

For this key number, we want to know what percent of total sales is spent on parts.

Key #1 Payroll Cost

For this key number, we want to know what percent of total sales is spent on gross payroll for all employees of every type except