In their book, Waiting For Your Cat to Bark?, co-authors Brian & Jeffrey Eisenberg help marketers understand how to deal with the reality that the customer is in control. They suggest becoming your own customer and going through your own…
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The most important step to getting better performance from your employees is taking the time to get to know them. If you do not learn their personalities and the incentives that motivate them, choosing any of the above will have…
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The 3 Point Automotive Repair Marketing Cycle The marketing cycle can be looked at in a number of ways from a simple view of three phases to twelve or more. Following is a three phase cycle that starts with…
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8 Pay Program Tips That Generate Happy TechniciansIn the coming years, no component of your business will be more critical to your success than the caliber of the people who work with you. In order to hire and keep superstar…
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#autoshophiringtips
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Take the time today to make sure your service advisors understand the critical role they play in your business and how exactly they should perform it.
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The year is coming to a close, and 2016 is almost upon us, so it’s a good time to think about what trends the auto repair shop industry may experience in the upcoming year and into the future.
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Tips on Hiring the Superstars in Competitive TimesOne of the single greatest challenges shop owners face today is finding and hiring the superstars. Regardless of whether you are looking to hire technicians or service advisors, here are some tips that…
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Do not make assumptions about what holiday staffing your auto shop business needs during the holidays from patterns that other retail or other parts of the service sector experience. Do your research, and plan accordingly.
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The 6 Rules of Maximizing Customer RetentionWe all know that there are many things you can do when it comes to customer retention. Follow-up calls, sending out service reminder notices, ongoing advertising campaigns that keep your name at the top…
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