Hybrid Batteries – Technical Tip – VIDEO – 3 Minutes
https://youtu.be/Hf-gaHYt8Lc
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PODCAST: Building a Reputation Online
Back in the day where yellow pages, print ads, billboards and TV rule the marketing world, now it is almost irrelevant. It is not completely gone but it will be. We are experiencing an influx of all digital marketing. Marketing…
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Confronting Management about Favoritism
Previously we’ve discussed the dangers of nepotism in auto repair shops. Unfortunately, nepotism is not the only type of favoritism that happens in the workplace. What happens when management plays favorites among their employees? How do workers deal with managers…
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PODCAST: The Importance of Third Party Credentialing
The Importance of Third Party Credentialing and Having a Learning Culture in Your Business. Link to the episode HERE. You are a professional in the automotive service aftermarket. You know your stuff, you are smart, accomplished. You put your knowledge…
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Employee Training Made Simple
Employee Training Made SimpleWhen it comes to keeping your employees operating at peak performance, I am sure you will agree that training is critical. Accordingly, I felt it would be appropriate for me to provide you with what Elite feels…
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Google My Business: Local Marketing for Auto Shops
All businesses need to set aside some resources, whether time or money, to marketing and seeking out customers. Auto repair shops are no different. However, one thing that distinguishes auto shops from other small to mid-sized businesses is the fact…
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PODCAST: Improving Employee Loyalty
https://youtu.be/KwqpqOQ_4ak Fuel your engine today with our discussion on Improving Employee Loyalty with my shop owner panel Donnie Hudson from Troy Auto Care in Troy, MI, Roy Foster from Roy Foster’s Automotive in Reno, NV and Steve Finzel from Finzel’s…
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PODCAST: Foundational Marketing Techniques – There Are No Silver Bullets
Brian Walker co-owner of Shop Marketing Pros explains that there is no silver bullet to marketing. He shares thirteen Foundational Marketing Tactics and is determined that your marketing is consistent and when business is good, keep marketing and when it…
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The Most Costly Marketing Mistake Shop Owners Make
The Most Costly Marketing Mistake Shop Owners MakeIf there is one thing most shop owners have in common, it’s that they have big hearts. They typically start their careers as technicians, and as soon as they have their very own…
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Episode 66 – What It Takes To Be A Great Service Advisor – VIDEO – Jeff Cowan
https://youtu.be/VuI3-v9WQFY
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