Mitchell 1 began with the simple idea that people need information to fix cars. That was true back in 1918 when Mitchell 1 got its start, and it’s been true through the years. And never more so than today, with so many advanced technologies driving the car care business into the future.
For over 100 years, Mitchell 1 has been a leader in providing information solutions that simplify everyday tasks for automotive professionals — helping make their jobs easier. Through the years, Mitchell 1’s products have evolved to keep pace with industry and technological advances. The renowned Mitchell Manuals led the way to the industry-leading Mitchell ON-DEMAND® solution, recognized by generations of auto repair professionals as the standard for automotive repair information.
Building on that legacy, Mitchell 1 has developed a suite of products that works hard for independent vehicle repair shop owners to help them work more efficiently from the moment the customer drives up, to the final invoice and beyond.
Mitchell 1 is committed to helping your business reach the next level with the industry’s most complete line of information software tools – including Real Fixes – for your professional auto repair shop. With Mitchell 1 at your side, you’ll fix cars faster, streamline shop workflow, and launch effective marketing strategies to build your business. Our automotive software and services are designed to make every aspect of running your repair shop not just easier, but more efficient and profitable.
AUTO REPAIR INFORMATION & TRUCK REPAIR INFORMATION
The Best Repair Information in the Industry at Your Fingertips
From the very beginning of our 99-year history, Mitchell 1 has been providing information to help people repair vehicles. Our family of repair information software has grown to include solutions for cars and light, medium and heavy trucks.
ProDemand® is our automotive repair solution that delivers access to complete OEM information and millions of “Real Fixes” based on actual repairs from professional auto repair shops. So you can be confident that you can handle whatever problem pulls into your driveway. Hear the clunking noise in that car that just showed up? It’s the sound of opportunity. We created a user-friendly navigation bar that makes searching for information easy and intuitive. Want to know what are the most commonly replaced parts for the car in your bay? With ProDemand’s advanced 1Search features, that information is already waiting for you when you select a vehicle to research. We’ve even made ProDemand mobile-friendly, so you can retrieve the repair information you need right at the vehicle.
For commercial trucks, the TruckSeries suite of truck repair shop software puts complete service information just a few clicks away. With this software, you’re really that close to all the information you need to diagnose, estimate and repair Class 4 -8 trucks efficiently and profitably.
AUTO SHOP MANAGEMENT & TRUCK SHOP MANAGEMENT
Manage Your Shop at Maximum Efficiency
We know that keeping track of all the moving parts in your auto repair shop can be a challenge. This is why we created our Manager™ SE shop management system. The “SE” doesn’t stand for “super-efficient,” but it might as well because that’s what it will help you become. Through this program, you can track every aspect of your shop’s operation. How many cars have come in this month compared to the last? How much profit did you make fixing what car and what problem? How accurate were the estimates compared to the final cost? How’s your inventory of parts? Are the technicians working productively?
Information is power, and Manager SE gives you the ability to know what is working and what needs improvement. With 180 integrated reports, you can dive into your performance across all areas so you can make important business decisions based on reliable information.
And for shops that service Class 4-8 trucks, there is Manager™ SE Truck Edition — providing all the tools in our industry-leading automotive shop management system, along with special features for the commercial trucking segment.
AUTO SHOP MARKETING
Connect with Customers and Grow Your Profit
Ever wished you had more customers? The key is connecting with customers — your existing customers and prospective customers — to bring them into your shop. Mitchell 1’s SocialCRM auto repair marketing service is a unique customer retention and new customer acquisition solution that automates your marketing, reputation management, social media and customer communication efforts. You can reach your entire customer database with targeted email marketing campaigns, automated thank-you messages and service reminders and more. And at the same time, SocialCRM shares verified reviews from your customers and increases your shop’s Internet visibility to help you attract new business.
Engaging with customers is crucial to building relationships and a loyal customer base that will spread the word about their positive auto repair experience at your shop. The “social” part of the SocialCRM amplifies that word of mouth through social media and search-engine-friendly review content to be sure that customers find you first when they search for auto repair services.
The SocialCRM service integrates with the Manager™ SE shop management system to give you automotive CRM tools at the point of sale. You can quickly recognized and engage with your most valuable customers when it really counts. You can be they will be impressed then you not only remember their name, but also thank them for their positive review.