After all, everything is going digital, which means many once-packed mailboxes have become echo chambers unless they have that one piece of direct mail. The one from you. “Someone sent something to me. I may as well look at it. Who sent it? What is it about?” Dust off that old direct mail special, spruce it up, and give it a try. It could be the boost you need right now.
It’s never been easier, yet it keeps getting worse. Spelling. Grammar. Punctuation. You don’t have to recall diagramming sentences from junior high – you just run it through some form of technology, and you sound like an Ivy League scholar. Proofread everything you or your staff writes that a customer will view, especially marketing pieces and signs. Bonus tip – proofread the content your marketing company produces for you.
How do successful shops make management problems go away quickly? Often, they “buy them” out. Money will fix many things in business. Consider nearly every kind of customer service issue. The odds are good that you can spend your way out of it and make it disappear rapidly. Build it in as an expense, adjust your prices, and spend your time making your business better and more profitable instead of fighting and agonizing over distractions that you can fix quickly with a few dollars.