Customers can contact you by phone, email, website contact form, and maybe by texting. Some shops also have AI chat programs, while others have a live chat program, enabling people to stop by your website to ask questions. Chat has become a regular source of new appointments for some shops - another way to outshine your competitors.
Before you make significant changes, before you change course, before you react strongly to something, ask yourself three things. 1: Are my shop and my staff operating honestly? 2: Are my customers and employees generally happy? 3: Is my shop turning a decent profit? If the answer to all three is “Yes,” then you might not want to fool with things too much.
After all, everything is going digital, which means many once-packed mailboxes have become echo chambers unless they have that one piece of direct mail. The one from you. “Someone sent something to me. I may as well look at it. Who sent it? What is it about?” Dust off that old direct mail special, spruce it up, and give it a try. It could be the boost you need right now.