November 18, 2008 at 1:35 am #4918
I have had a few recent conversations over the last few days about website performance and ranking. I thought I would share some information since I have seen a bit of misinformation being distributed.
The Yellow Page salespeople are working the circuit harder than ever and promising #1 ranking. Anyone can be ranked #1, it’s easy… pick keywords no one would ever use and you can be #1 on the search engines too. The real work comes in making sure your website ranks on searches that customers actually use, like “auto repair” “BMW repair” or “BMW repair grand rapids” “auto repair grand rapids” Those are competitive keywords in most areas and will take some work to rank with them.
SEO or SEM, which is better?
SEO (Search Engine Optimization) is the use of customized content and coding to achieve natural search engine ranking.
SEM (Search Engine Marketing) is the use of paid advertising using Google or Yahoo.
The answer to the question in most cases, they are equally important. Every website should be optimized for maximum search engine ranking, and in areas where competition is fierce for search engine placement, SEM can be the equalizer.
In many geographic markets, ranking in natural results is very difficult on limited advertising budgets. Large corporations spend tens of thousands in optimization to stay ranked naturally. The average shops owner should not be competing with them.
I have a website, but I don’t get many leads from it.
The two most common mistakes we are seeing from internet marketing is lack of website promotion, and poor and outdated designs. Your website performance is based on two major factors;
1. If no one can find your website, there are no phone calls.
2. If your website is outdated and poorly designed, you can lose customers interest quickly, they’ll click a few other website to see more options.
Here are some quick tips:
1. Make sure your phone number can be found in a matter of seconds.
2. You have 8 seconds (yes only 8) to impress them with your website, make sure they see the value of reading more about you.
3. Make sure your website is female friendly, colors, graphics, pictures… check other websites in your area, see what your competitors are doing, make sure you have a website that is friendly and inviting.
Challenge! FIND OUR CUSTOMER! Google “auto repair Grand Rapids” Our customer is on the 1st page in as many as 3 places, be the first to post their website address here and win a $ 50.00 Outback Steakhouse dinner certificate! Good luck!
November 18, 2008 at 4:46 am #10802
Nice job with Community Automotive!
I love Outback Steakhouse, thanks.
November 18, 2008 at 4:06 pm #10803
I do not see anyone that appears 3 times on the 1st page. How many items does your 1st page include?
November 18, 2008 at 10:43 pm #10804
I just Googled it again, and they are there 3 times. Keep in mind no position is ever permanent, Google moves you around based on the logarithms they use.
December 1, 2008 at 12:28 pm #10805
Many new Custmers say thay saw good reviews on the net about us there are some bad one too it just makes the good ones even bettter
i work very hard at making sure my site http://www.vwdepot.com comes up ,paid and unpaid. Remember people in the south Florida area see different results than people outside my area. we are testing all the time . I use slow times at the shop to test search terms. In addition, I have one of my people that speak Spanish do searches and add content from the info gained. I think it helps to list 120 words or less with neutral information with a list of names of your competition on your website not on a main page some negative reviews on your computation does not seem to hurt either. Get your customers to fill out reviews on your links page . Yahoo , msn ,Google groups , angieslist , many local merchant circle. Never try to cheat the system by putting up the reviews yourself you will get nailed. http://www.vwdepot.com/customer_reviews.html
October 14, 2013 at 4:30 pm #13568
We rate our website by the number of phone calls we receive from it. We have an automated system that issues a random phone number out of a pool of phone numbers and ties the number to that keyword to appear on our website. Each PPC visitor sees a different phone number. After the phone calls is complete, our system then visits our website’s goal page with all the data. Google Analytics then sees that as a conversion.
We’ve been using the system since about 2011 and we like it. There are other ways to measure website performance but we are a transmission only shop and that’s how we do it here.
J. Larry Bloodworth, CMAT
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