November 18, 2009 at 12:48 am #4159
When i first started my shop i put postcards on every VW and Audi.There would be one or 2 cars in a large shopping center now it takes at least 10 postcards . Everyplace i go i put out cards .Every one of my employees does the same. I now pay $20 to any employee who has their initials on a card brought in by a new customer.so far the pay out for the month of November is $60. Gross work sold $1780 4 new customers. I need to get creative and compliant to stay ahead of a 800 lb guerrilla.
Please post any ideas for simple marketing ideas Thanks OllieNovember 19, 2009 at 12:46 pm #7869
I sorta like this idea. What about making more specfic for the mechanic. Have is picture in front of you shop/sign. List his certifications or experience. That way if say the person he is putting it on see’s him. When they talk to him they know he is the real deal.November 24, 2009 at 5:52 pm #7870
I’d be interested to hear what you put on the postcard. Is it color or black and white, copy on one side or both, size, etc.
GregNovember 24, 2009 at 6:34 pm #7871
I did this during the Reagan recession. We only put cards on Swedish built cars, the specialty of my shop. I had two locations that I wanted to put cards, the biggest shopping mall around and the campus area the first week of each semester. Before putting out anything I talked with the proper authority at each place. Both places initially said no. I promised to keep a guy on site patrolling to pick up anything we posted that ended up on the ground. We also picked up anything else on the ground and so it worked all around.
Being specific about what cars we hit, the biggest surprise was being stopped by other people asking “why don’t I get one?”November 25, 2009 at 12:18 am #7873
Good Idea – tried it before myself. Unfortunately in the state of Washington it is illegal. You cannot put in mailbox but you can put in Newspaper box.November 27, 2009 at 1:05 pm #7875
You can’t put it in the mailbox of any state.April 7, 2017 at 11:42 am #24636
Most governments have laws against door to door delivery. They like to protect their postal service monopoly… Fliers placed on vehicles can get into trouble with trespass and littering laws. Always better to ask if doing a bunch of them. The odd one shouldn’t a problem. Also grumpy vehicle owners who don’t like their vehicle touched… I had good success with just a business card slid under weather strip on drivers door worked better than larger fliers. Would hand write on back of card “Tell them [employee name] sent you for 20% off” or some other special.May 1, 2017 at 1:15 pm #25141
We printed small plastic cards with a discount. We only do german so its not a problem . 20-30 cars per mall. We have been doing it for years. Never had a complaint.
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