May 23, 2007 at 4:35 pm #7473
That’s a good idea… I heard about another shop near us that does Ladies Day once a week. They are a repair shop and a gas station, so any lady that comes in on that day, for gas or service, gets a free rose. I don’t know how well it works for the repair side of the business, but I was told that many women wait to get gas until Ladies Day, so they must really enjoy getting that rose!
PS. I like the idea of low cost marketing ideas, but I am very interested in ideas like this too. They may cost more than 1,000 a year, but per customer I would still consider it low cost. Thanks for adding to the list.July 8, 2013 at 1:55 pm #13397
GREAT post, I enjoyed reading everyone’s responses to this marketing question. Many great ideas of smaller trinket items that can be given away but used or kept as a promotional piece (e.g. magnet, biz card..rose!)July 17, 2013 at 11:29 am #13410
I have had some success with a brand specific letter to current customers for timing belt replacement. I print a report based on say Honda owners, with about 100,000 miles. The letter covers timing belt basics, why to consider “the complete job”, and includes a 2 offers, 1 for just the belt, and 1 for the whole thing. I recently did Honda owners and had about 8% booked appointment rate. 2 were just based on time. ( 1 car only had about 35,000 miles on it, but was 13 years old. He understood the time requirement and scheduled accordingly)
This letter is printed on company letterhead. I hand write the customers name and sign every one. I still have several car makers to do, but will probably continue this based on its current success. We have gotten a few calls saying that they no longer own the car, or had it done already. We make a note in their file.
This is a great thread!August 19, 2013 at 4:31 pm #13480
Has anyone had success with Angie’s list?September 2, 2013 at 12:20 pm #13513
In 25 years, I have tried many things and spent a lot of money. The things that seem to be effective currently are:1.Google AdWords(expensive)2.Reward Points(can be as cheap or expensive as you want, but only cost you if more work is purchased),3. A credit for referrals(again as cheap or expensive as you want but you get a new customer, and the customer with the credit will have to come back to your shop to use the credit).4. A tag drawing(once a month we send out a newsletter with 5 tag numbers drawn from our database. The first customer to call with one of the tags gets a gift certificate to use at our shop. This keeps customers reading our newsletters and gives them some urgency to read it.)5. General Customer Relationship Management. A follow up thank you call, a service reminder email and letter, a call if we have not seen the customer in a given period of time.I consider 2-5 low cost as you can decide what to offer, and most of it costs you very little if a customer does not return for work.ScottMay 18, 2016 at 10:56 am #14536
Site Administrator / Forum ModeratorKeymaster
First, we wanted to bring attention to this thread from the past because it contains some great information and many of you are likely to have more great information to add.Second, here are some other Marketing related discussions that you may find helpful – click on the title of the discussion to view it:
Your Opinion of Yelp
The Importance of Search Engine Optimization
The Best Kept Secret to Getting More Referrals
What’s Working and How Much to Spend
Next, we want to let you know that we have searched the net and put together a Marketing and Advertising Directory page that lists over 30 companies who offer marketing and advertising specifically for auto repair shops. Click here to view.Finally, here are links to ten articles we have written to help you with marketing – click on the title of the article to view it:
5 Ways to Grow Your Auto Repair Business
How can social media marketing help auto repair businesses?
How to Increase Walk-in Traffic at Your Auto Shop
Direct Mail Marketing
Marketing to Your Auto Repair Shop Customer Base
How Does Customer Follow up Affect Your Auto Repair Business?
How to Build Trust with Your Content Marketing
Is it Worth it for Auto Repair Shops to be on Angie’s List?
Why Your Auto Shop Should Send Its Holiday Cards in March
3 Auto Repair Marketing Ideas with your Business Cards#autoshopmarketing
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