June 13, 2007 at 4:54 pm #4079
What things can a shop do to find some work when the schedule is light or just plain empty?
All ideas welcome no matter how unique they might be!
5355 Plainfield Ave. NE
Grand Rapids, MI 49525
Tom@AutoCentricRepair.comJune 14, 2007 at 6:24 pm #7486
When we start to see our number of repair orders go down we prepair a mailing to our customers (aprox. 1,400) and a mailing to surrounding neighborhoods to the homes of families who are not customers (aprox 1,800). A special on a service or two is enclosed in the letter. Since we promote that we are a family business the mailer/letter that we have printed always includes a picture of our children. The customers enjoy seeing their cute little faces and watching them grow. This usually creates another problem though,,,,,, too many cars on the schedule.
We do alot of marketing to make sure we don’t have slow times and all of the marketing is created and printed inhouse. (except for the 3,200 copies that get printed, trifolded and sealed as mentioned above).
I call this our customer reward system:
We send Chassis, Lube and Oil Change Reminders, State Inspection & Emissions Reminders, and a general Recommended Repair Reminders for any work that the customer didn’t want to have done when he was last in. We mail a $10 coupon in the mail to customer’s who have spent $500 or more in their last visit. Customer’s who refer a new customer to us receive a free Oil Change and a courtesy maintenance inspection; The new customer receives $10 off his first invoice and also recieves a courtesy maintenance inspection.June 16, 2007 at 7:04 am #7488
It sounds funny but when we are slow I bring one of my projects in. My boat, jet ski’s, personal car. or something off my airplane. Guess what? we all of a sudden get busy. We are planning on turning into a Goodyear Gemini dealer and we need to do a few things to make this happen. Every time I mention putting new tire racks togather, or painting we become busy. Funny how that works. Probably not the answer you wer looking for but I bet more then one poster here would say the same thing.June 21, 2007 at 2:25 pm #7491
Todd, who did you contact to get information on Goodyear Gemini? I would like more information if you will share your expereience? Thanks, Barb Main wife and co-ownerJune 22, 2007 at 6:45 am #7493
I contacted Goodyear in Akron Ohio and after a few calls I got to the right person. I am still in the process but it looks like a good idea. It can save you money on some things. We are looking forward to trying it. If you can’t find a contact next time My rep comes out I will try to pin it down for you.June 25, 2007 at 2:20 am #7494
I would appreciate additional info from you or your rep. Thanks
tttttJune 25, 2007 at 3:21 am #7495
How about a marketing letter to local businesses, offering an introductory LOF special to their employees?
I’m also thinking about networking with non-competing businesses in the area – pizza, Subway, hardware, whatever and see if we can advertise for them if they let us advertise in their facilities. Could be a flyer or a counter pamphlet holder. Maybe even a little packet to give to customers telling them how they save money at other stores by being our customer.
How about a check sheet with common services and going through your customer database to see if you overlooked doing these – transmission service, cooling system, tune-up, etc.July 2, 2007 at 4:29 am #7496
I am no mechanic, neither am in this business, I am a computer programmer, however, our mechanic is my best friend and I am trying to help him as his business has slowed down some what. I am in the process of designing specail business cards for him, and am planning to put them on the 500+ cars that are parked in our parking lot (of course have to ask permission to do this), the card / flier says there will be a 10% discount for employees from my work place. Make nice flyers and ask your friends to post them in their work place. Go to shopping center parking lots and put fliers on the cars (not sure if this is permitted). Mailing is good but it is expensive.July 3, 2007 at 11:41 am #7497
rolls back furture appointments
pre booking appointments for future slow concerns
called all deferred work clients
call vendors for advise your slow
call all fleet accounts and advise them
call customers for prioroty service
call AAA / CAA advise them you accepting members today
call all no shows from prevoius days
call HOT sheet top 100 clients and promo them
staff meeting – "shake down" inspection stepped up
Flyer promo – golden rod colour paper (a must exact colour) 10 promo dated for only 2 weeks
Spam emails (they work well trust me)
offer pick and and delivery of clients vehicle for slow day service
call tow trucks you deal with and advise them "perk tip" for themJuly 5, 2007 at 12:53 am #7499
WE JUST DONE THIS TWICE WORKED GREAT // WE MADE A [B2B]
FLYER B2B –BUISNESS TO BUISNESS . WE MADE A OFL SPECIAL AND SOME OTHER’S SENT OUR SERVICE ADVISOR’S TO NEIGHBORHOOD BUISNESS AND HANDED THEM OUT ASKED THEM TO PUT IN LUNCH ROOM , OFFERED PICKUP AND DELIVERY . THE SECOND TIME OUT WE STOPPED PICKUP DUE TO NEW CUSTOMER’S WE WANTED TO SEE OUR SHOP SO WE OFFERED SHUTTLE TO WORK. WE MADE 18 APPOINTMENTS FIRST TIME OUT WHILE HANDING THEM OUT .WE HAVE HAD 42 CLIENT’S IN OFF THESE FLYER’S WITH RO’S AS HIGH AS $1800.00 [ ANY ONE WANT’S A COPY OF WHAT WE DID EMAIL ME DANRSAUTO@AOL.COM THANKS DAN REICHOWJuly 11, 2007 at 1:07 pm #7500
I send out a letter offering a 10 % discount on labor to everyone that has been recommended service or repairs on thier last visit and has not returned yet for that service. This works ok most times, but the worst time to market is when things are slow.
Unfortunately, when we are busy marketing get pushed back to the bottom of our to do list, when it should be a priority year roundSeptember 27, 2007 at 9:12 pm #7535
please send me a copy of what you used.we have an outside salesman that targets fleets but i know he drives by lots of opportunities.October 2, 2007 at 12:42 am #7538
I would like a copy of what you did thanksOctober 18, 2007 at 1:49 pm #7555
Hi Dan , I would like to have a copy of your buisness to buisness flyer you sent out to customers Thank you Kerry e-mail firstname.lastname@example.orgOctober 18, 2007 at 6:09 pm #7556
I would like a copy of what you did for slow times. Thanks – Scott Jones My email is email@example.comJanuary 5, 2008 at 7:07 pm #7572
I would love to have a copy.
gene reedJuly 24, 2008 at 3:32 am #7659
I know this is kind of an old post, but I would be interested in seeing your flyer since this is something we are going to be doing in the near future. firstname.lastname@example.org
Thanks.August 4, 2008 at 1:15 am #7660
Hi Dan, Please forward to me email@example.com September is soon to come and is always our slowest month. Want to prepare something different this year. Thank you.August 6, 2008 at 5:52 pm #7668
I’d like a copy of this for slow times idea. Somethings got to give. 35 year in and can’t remember it ever like this. Thanks, DaleSeptember 17, 2008 at 9:40 pm #7691
I would like a Copy of this as well, Its just to slow to wait around for something better to happend.
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