- April 13, 2018 at 5:21 pm #36908
- February 14, 2019 at 11:07 pm #53960
A lot of businesses invest heavily in paid search only to have the person answering the phone call to drop the ball. The person answering the phone should have PROFESSIONAL phone training to make sure the PPC investment doesn’t get lost when they pick up the phone. They need to be an expert in converting callers into appointments. The primary, if not sole purpose of a website is to generate phone leads. Check out this infographic and see why I invest heavily in PPC to the right zip codes. We get a $1-to-$12 return on our investment.
J. Larry Bloodworth, CMAT
Draper, Utah 84020
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