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We’ve previously talked about growing your auto shop business on this blog, through a variety of marketing methods, through identifying and targeting spec

Why is focusing on employee safety so important for successful auto shops? Because having employees who feel and are valued and

Employee turnover is a big problem in any business. It adds hassle and expense, and it erodes customer confidence in any business that trades on

How important is a website, anyway? Every business owner knows he has to have one. What’s less obvious is how that website converts dollars spent on

In the world of online marketing, content has been king for awhile. Since the internet has outpaced traditional media, your online presence has become

Many auto repair shops experience periodic customer increases, often seasonally: the summer spike, spring repairs, and others. Which is great, right?

In our last blog piece we talked about how to grow your auto repair business, and our first several point addressed bringing in new customers. While

In most areas of the country the auto repair business is a very competitive market. The recent large recession, with its drop in disposable income for the av

If you’ve been in the auto repair business long, you know that building your clientele hinges on building trusting relationships with your customers. Some of that trust

Auto shop managers know that a crucial moment in securing and maintaining a customer’s business happens when they get that first look at

While there are still new car options for tech-phobic car owners to choose from, eventually these will become fewer and fewer as technology conquers

Every winter in Detroit, the North American International Auto Show showcases the car industry’s vision of the future: what car manufacturers are dream

Auto repair shop managers can expect that the lowered gas prices will have at least two consequences for their bays: Americans will be driving more

Americans are dependent on their cars to get around: this is a basic fact. In the vast majority of America, public transit doesn’t exist to the point

Auto shop managers will have to decide the initial investment in training and equipment for carbon fiber repair work will be too expensive

Competition for auto shop repairs is fierce and often based on price – which means smaller competitors often lose in the price wars. Auto shop man

How important is preventative maintenance? How important do you, as an auto shop professional really believe it is? Equally critical, how important does

Have you considered how comfortable and inviting your waiting room is for your customers? Specifically, for your female customers?

Auto repair

Is Direct Mail Marketing an Effective Use of your Marketing Dollars?

Is direct mail marketing still useful in the tech age?
Should you target your

Auto repair advertising has always relied upon word of mouth to generate business, but word of mouth is more effectively communicated these days