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If you’ve been in the auto repair business long, you know that building your clientele hinges on building trusting relationships with your customers. Some of that trust

Auto shop managers know that a crucial moment in securing and maintaining a customer’s business happens when they get that first look at

While there are still new car options for tech-phobic car owners to choose from, eventually these will become fewer and fewer as technology conquers

Every winter in Detroit, the North American International Auto Show showcases the car industry’s vision of the future: what car manufacturers are dream

Auto repair shop managers can expect that the lowered gas prices will have at least two consequences for their bays: Americans will be driving more

Americans are dependent on their cars to get around: this is a basic fact. In the vast majority of America, public transit doesn’t exist to the point

Auto shop managers will have to decide the initial investment in training and equipment for carbon fiber repair work will be too expensive

Have you considered how comfortable and inviting your waiting room is for your customers? Specifically, for your female customers?

Auto repair

Competition for auto shop repairs is fierce and often based on price – which means smaller competitors often lose in the price wars. Auto shop man

How important is preventative maintenance? How important do you, as an auto shop professional really believe it is? Equally critical, how important does

Is Direct Mail Marketing an Effective Use of your Marketing Dollars?

Is direct mail marketing still useful in the tech age?
Should you target your

Auto repair advertising has always relied upon word of mouth to generate business, but word of mouth is more effectively communicated these days

Low-cost auto repair marketing ideas outside the Box: Business Cards

While marketing your auto repair business is a critical part of building a successful

While the Internet and social media have brought auto repair shops new sources of advertising and the ability to highlight and market services, online

Auto repair shop owners know that the car repair business is a very competitive one. People don’t like to spend on routine, or emergency, repairs for

Is it worth it to auto repair shops to participate with Angie’s List? This is a question recently posed in one of our forums, and one our members at